Press & MEdia Relations
Communications departments understand the critical role clear, consistent, and accurate communication plays during a crisis. Media and press relations require pre-determined deliverables, designed to provide those involved in the crisis with the ability to manage their interactions with the media effectively. Examples of pre determined needs are:
Press Release Templates to include potential joint release templates when needed.
Social Media Templates to include responses and graphics.
Checklists to include a media “chain of command” and other items you may need before talking to the press.
Recommendations
When communications with the press, local governments can apply convergence strategies in public announcements by:
● Using Clear and Accessible Language: Avoiding jargon, acronyms and technical terms to ensure messages are understandable to all community members.
● Cultural Sensitivity: Adapting language and presentation styles to resonate with different cultural and demographic groups within the community.
● Interactive Platforms: Directing the media and citizens to social media and other interactive platforms to engage directly with the public, addressing concerns, and providing real-time updates.
Tips
Avoid Over-accommodation & Under-Accommodation
Striking the right balance in communication is crucial in local government communications strategies. Over-accommodation can occur if officials overly simplify information, potentially insulting the audience. On the other hand, under-Accommodation might involve using overly technical language which can alienate or confuse the public. Training for local government officials should include strategies aid in finding this balance.
Equipment & Enhancement
Work with your local public safety teams to ensure partnership and technical enhancements are prepared.
Ensure you are including technical upgrades in your budget. This can include: ways to live stream from your Emergency Operations Center, screens with screen sharing capability and live chat functions.
Invest in an emergency alerts software, such as Everbridge, to enhance connectivity to the media and your community.