Hi, I’m Diane B. Rice
With 13 years of experience in local, county, and state government communications, I have dedicated much of my career to crisis communication preparation and strategies. Currently, I have the privilege of serving as the Communications Director for a county government in North Carolina, where I lead a team of 11 skilled communications professionals.
My mission is to support local government communicators in developing and refining their communication and crisis plans. Effective communication, like any other expertise, requires practice. With a well-prepared plan and regular practice, I believe local government agencies can bridge the gap between elected officials and their communities, thereby strengthening public trust in their government.
A Career Path Lit by the Stars
In her concession speech, Vice President Harris said “Only when it is dark enough can you see the stars”. This quote resonated with me in many ways, and seemed to perfectly capture my life and career path. The path that led me to my career and education today has been long, winding, and filled with unexpected turns. Much like seeing the stars at night, becoming a communications professional hasn’t always been “easy to see”.
I believe the starting point of my career path began after Hurricane Hugo. I was born in St. Thomas, U.S. Virgin Islands. When I was 8, the “big one” hit. In the aftermath, I watched my mom and her coworkers manage the chaos with grace and compassion. My mom, who worked in federal emergency management, was the only woman in her role in our location at the time. At one point, I was riding with her on a federal government vehicle as she delivered MRE’s to neighborhoods. In the days after the storm, I remember thinking it was so cool to see my mom in a sea of uniformed men, taking the reins and leading the charge. I wanted to be like her when I grew up- finding ways to bring calm in chaos.
Soon after the storm, my mother received an opportunity to earn her Master's Degree and we moved to the mainland. I filled notebooks with my signature, practiced writing “President Diane” in the margins, dreamed about leadership, communication, and making a difference.
After my mother graduated, she took a job with the Spokane Tribe. My years living on the reservation were pivotal in shaping my understanding of community, culture, and resilience. They were the years that set me on a path of discovery, both about who I was and about how I wanted to communicate with others.
At 17, I left for college. At 20 I got married and 9 months later had my first child. As a new mother, I encountered a physical challenge that would change everything: I developed a tumor. But, miraculously, I recovered and became a mother to another child.
Being sick motivated me. I didn’t want to take my time on earth for granted. I returned to school, finished my Bachelor’s degree and raised my amazing children. I nurtured my deep passion for communication (partially by becoming a full blown MySpace junkie). I joined local, nonpartisan political campaign teams and saw firsthand the power of effective communications in government.
As I moved through stages of my career, I noticed the consistent need for clear, empathetic communication. I started my journey with Gonzaga in January of 2023 in an effort to further grow my skill set. When I was accepted into the COML program, I knew it was the next step on my journey of discovery. At Gonzaga, I knew I would not only deepen my understanding of the power of communication, but also grow in leading with intention and integrity.
In August of 2024 I presented my capstone project. Days before the presentation, a massive tropical storm hit our community. I spent 4 days straight in our Emergency Operations Center. I clocked out at 11 a.m. on a Friday and, that afternoon, presented my project on crisis communications in local government. After I closed my laptop, I couldn’t help reflecting on the little girl who watched in awe as her mom communicated so beautifully and empathetically in chaos. Now, that little girl, after communicating on behalf of a community in a massive storm, put a bow on her masters degree.
Today, I work as the communications director for Cumberland County in North Carolina, where I help bridge gaps and connect a growing community with their government. It is a role that demands clarity, empathy, and understanding, and it is a perfect culmination of the lessons I’ve learned along the way. Whether in crisis, or times of celebration, I am grateful to find ways to inform my community.
Only When It Is
Dark Enough
Can You See The Stars
The “Why”
The White House Situation Room was established at the request of President Kennedy in 1961. It now serves as the central hub for crisis management within the U.S. government. Drawing on the foundational principles and objectives of the national Situation Room, this site serves to assist municipalities and counties during crises ranging from political scandals to natural disasters. The Local Situation Room aims to provide a comprehensive framework for local governments to effectively manage crises, ensuring preparedness and coordinated responses to protect communities and maintain public trust.
The Local Government Situation Room Should:
Serve as a crisis command center during a crisis. The Local Situation Room should include decision making representatives from local government agencies, elected officials and public safety representatives, as well as members of the communications team.
The Local Situation Room plays a crucial role in government crisis management by:
Coordinating Response Efforts: Ensuring all relevant agencies and departments are aligned in their actions.
Disseminating Information: Providing accurate and timely information to the public and media.
Managing Resources: Allocating necessary communications resources efficiently during a crisis.
Monitoring and Adapting: Continuously monitoring the situation and adjusting strategies as needed.
Objective
The objective of this website is to present a detailed framework for local governments to manage crises through the implementation of a situation room. This includes establishing protocols, communication strategies, and organizational structures tailored to handle a variety of crises, including natural disasters, political scandals, and community disruptions. Drawing parallels to the national Situation Room, as discussed in George Stephanopoulos's book "The Situation Room," this framework will emphasize the importance of timely information, decision-making, and real-time communication.
Historical Context
Using insights from Stephanopoulos’s book, I’ve traced the evolution of the national situation room. The most notable impact occurring during President Johnson’s era. During President Johnson's administration, the Situation Room played a critical role in managing the Vietnam War and domestic unrest. Its ability to provide real-time information and facilitate rapid decision-making highlighted its value. Over the years, the technology and protocols within the Situation Room have evolved, significantly impacting how modern crises are managed.